Who We Are

Founded in 2024, Forward Traffic & Marking is a dynamic and innovative leader in the Traffic Control and Pavement Marking industry in Wisconsin. While our name may be new, our team brings decades of experience and expertise to everything we do. Our commitment to excellence is built on five core values Safety, Teamwork, Honesty, Dependability, and Always Improving.

Safety is our top priority. In the Pavement Marking and Traffic Control industry, we understand the critical importance of creating safe environments for both workers and the public. We adhere to the highest standards of safety practices, ensuring that every project we take on is executed with the utmost care and responsibility.

Teamwork lies at the heart of our success. Our diverse team of professionals collaborates seamlessly, bringing together expertise from every facet of our company. By fostering a culture of mutual respect and cooperation, we ensure that our projects are completed efficiently, effectively, and with a shared commitment to success.

Honesty is the foundation of all our relationships- with clients, contractors, and within our own team. We believe in clear communication, transparency, and integrity in every aspect of our work. Our clients can trust us to provide honest assessments, realistic timelines, and solutions that align with their goals.

Dependability is what sets us apart. Our team is known for delivering on promises—on time, within budget, and with a focus on quality. When you work with Forward, you can rely on us to get the job done right, every time.

Lastly, we are committed to Always Improving. The world of Pavement Marking and Traffic Control is constantly evolving, and we are dedicated to staying ahead of the curve. We embrace new technologies, best practices, and ongoing professional development to ensure that we continue to grow and deliver the best possible service.

At Forward, we are more than just a company—we are a team united by a shared commitment to safety, integrity, and continuous improvement, always focused on building a better and safer tomorrow.